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Delta Index Case Study

Delta Index was first brought on as a white label in December 2011. The brand was founded in 2001, providing spread betting and CFDs for the Irish market.

Delta Index wanted a partner who could not only provide a first class trading platform for their customers but also a way to manage their brand presence in a simple but effective way. The answer for Delta Index was to work on a full operation white label model, meaning that all trading, client services, sales and marketing operations are provided by ayondo markets. As ayondo markets* is regulated by the FCA, Delta Index clients are automatically protected and therefore no further regulation is required.

Trading Platform

Delta Index had an existing client base and as ayondo markets was tasked with communication to clients, the entire migration process was managed by ayondo markets – for both the initial migration and then the subsequent migration for the launch of our award-winning platform TradeHub®.

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All communications regarding the migration process were handled by the in house marketing team with Client Services on hand to guide and reassure any clients who were confused or had concerns.

As users of TradeHub®, Delta Index clients can enjoy all of the innovative features that have made our platform award-winning, such as variable margin, a state of the art charting package and our comprehensive range of tools and resources.

Operations

As part of the model that Delta Index chose, all operations were transferred to ayondo markets. Client Services therefore deal with all service and trade queries, whilst the sales teams actively ensure as many applications convert into active, trading accounts as possible.

All trades route through the trading desk based in our London office and therefore all Delta Index clients automatically benefit from 24 hour trading as well as the seamless execution that can be enjoyed from our proprietary trading platform, TradeHub®.

As all Delta Index clients use TradeHub®, they also have access to the mobile apps for iPhone and Android as well as the tablet optimised version of the platform. All new features and releases on TradeHub® are available to Delta Index clients ensuring that their trading experience is always optimised with the latest technology – and there is always an experienced team on hand and ready to answer any client queries.

Marketing and Sales

Delta Index came on board as a full service partner, so not only were all practical concerns taken over by ayondo but all marketing and promotional tasks too.

As part of the marketing efforts, the website and communications have been continually updated and improved to ensure a consistently fresh look. The website was redesigned again in 2014 to reflect user experience data from Google Analytics. Email templates and brand collateral were updated to keep the brand consistent and impactful.

To drive sales, offers have been extended to Delta Index clients as well as specifically created with an Irish audience in mind. Offers are promoted by both marketing and sales / service teams and communicated through the website, email, platform announcements, social media as well as phone.

As Delta Index utilises the full white label model, the brand enjoys the expertise of the in house ayondo markets teams not just in marketing and sales but also in technology, through the latest platform updates and releases.

To find out more about our different white label models, please get in touch.

*ayondo markets was at the time called Gekko Global Markets